SolveYourProblem Article Series: Sony Playstation, TV's & Other Products
What's So Cool About Sony?
Power
to the Playstation – The 3rd Gaming System
Not since the introduction of the Sony Walkman radio, cassette
player, and CD player in the 1970s has another Sony
product so captured the public’s rapt attention. From the introduction
of the first Playstation to the planned November 2006 release
of Sony’s 3rd gaming system, power to the Playstation has
redefined the video game industry. Amazingly, the Sony Playstation
became the first home video game console to sell more than
100 million devices. Power to the Playstation!
First, a little about the company that has helped to define
how people, particularly the world’s youth, think about and
play with video gaming systems. The Tokyo-based Sony Corporation
initially made its start by inventing the first successful
transistor radio. Just as today’s video gaming systems have
helped bring up a generation, the transistor radio brought
rock and roll to the youth of the sixties. Sony continued its
innovative thinking by giving the world the highest quality
television picture for over thirty decades. Next, it paved
the way for the iPods of today by creating the Walkman and
Discman, which further allowed people to bring their entertainment
with them. The company is also a world leader in the information
and semiconductor technology industries.
The first Playstation was introduced by Sony’s Computer Entertainment
division in the mid 1990s. The first Playstation prototypes
were developed in 1986 and brought the interest of Nintendo.
The two computer entertainment giants worked together to create
a Nintendo-compatible home entertainment system that would
be branded by Sony and would play the new Sony-designed CD
gaming format. This partnership provided Sony with an entrance
into the video gaming market dominated by Nintendo. Unfortunately,
this partnership fell to shambles when Nintendo instead teamed
up with Phillips.
Always a fighter, Sony continued with on its mission that
eventually produces a 3rd gaming system that is the season’s
hottest commodity. The first Playstation reached Japanese gamers
on December 3, 1994. The consoles sold for $299 in the United
States and a novel set of advertising campaigns piqued the
interest of many gamers. Along with the consoles, Sony also
began its long-term run of releasing more than 8,000 Playstation
software titles.
Over the years, Sony upgraded and improved its Playstation
consoles dramatically in response to consumer complaints and
feedback. Improved cooling methods and laser assemblies, along
with the removal of ports to reduce production costs were the
first modifications. A dual shock controller that had two thumbsticks
and a force-feedback feature was also added to the console.
The upcoming release of Sony’s 3rd Playstation on November
17, 2006, system has released a new furor among gamers. Pre-orders
of the console are nearly impossible to get, and the $499 price
tag (or $599 price tag for the advanced system), nearly double
that of the original Playstation, has not seemed to slow the
rush. Sony’s 3rd Playstation will include Blu-ray Disc, the
latest in high-definition video, Bluetooth, four USB ports,
and an advanced microprocessor, called the Cell Broadband Engine.
Blu-ray Disc is an innovative media format that delivers the
ultimate in high-definition video. Blu-ray Disc will provide
video game developers with a new level of interaction. Likewise,
consumers will experience a whole new level of gaming. The
Cell Broadband Engine, according to Sony, is the “digital soul
behind the Playstation 3 system.” Collaboration between Sony
and other electronics powerhouses created this processor that
has been hailed as being both more powerful and more efficient
than current processors.
While it’s no doubt that Sony believes it created a new level
of power in its 3rd Playstation, the gaming experts, youth
of the world, and purchasing public will be the ultimate reviewers.
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SolveYourProblem.com
: 2008
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