SolveYourProblem
Article Series: Podcasting
Podcasting FAQ and Tutorials
Podcasting:
Pay-Per-View
Many large search engines are beginning to
see the money that Podcasting could generate for them and their
clients. Instead many companies are thinking about going to
a Pay-Per-View type packaging. This would allow the
Search Engine to make a percent for hosting the viewing material
and
the producer will also make a profit. The other type of Pay-Per-View
is when the producer pays the Search Engine a fee for each
time someone downloads his or her Podcast. There is much controversy
with this new line of interest. For those who are using Podcasting
as a marketing tool, this may not be a bad idea. However, for
those who like to download Podcasts that are not geared towards
products or services this could break them. No one wants to
spend more money today.
If you are into marketing a product or a service through Podcasting
to make people come to your site and buy, this Pay-Per-View
choice may not be such a bad thing. You would have already
geared your Podcast toward a highly selective audience anyway
so you would not be wasting any money. Once a Podcast is downloaded
once, you will be connected to that client with any further
Podcasts you do. Therefore, you will not have to worry about
every single click on your newer Podcasts. If you are Podcasting
to market a product or service you would want the larger Search
Engines to know your site and rate it high so you get more
business. With that said, it would not be a horrible thing
if you used Podcasting Pay-Per-View for a direct market. Another
alternative to avoid Pay-Per-Click all together would be to
utilize free Search Engines. You would want to make sure in
your Podcast that you give your Web address each time to ensure
the customers know where to go.
For those people whom Podcast just because they like to or
it is a hobby, this Pay-Per-View can get really expensive. Many enthusiasts would have to stop producing video Podcasts
because the cost to view them would be out of pocket. These
are the people who will be hit the hardest of all. They will
have to forego their hobby or pay too much money. Pay-Per-View
Podcasting will really kill the Podcast market for new material
that has interested many people since Podcasting first came
out. Those people who once made small Podcasts to inform others
for free or to talk about a subject of interest will no longer
be able to do so. It will take away from the free market of
Podcasts available. Right now one could go and download more
than thousands of Podcasts in any genre they were interested
in. soon that will be a thing of the past if large Search Engine
companies decide to go with the Pay-Per-View method.
Pay-Per-View Podcasting that involves the viewer to pay will
never work. No one would want to pay to learn about a product
or service when they can search the Internet for free. Not
to mention the millions of other Podcasts that people really
do not need to see or hear if they are not free to everyone.
That has been the greatest thing about Podcasting it is free
and fun. If it going to start costing people money then the
Podcasting feature will not be used as much if at all. This
could seriously affect sales of iPod in the future. People
would not want to spend hundreds of dollars on an iPod they
could not use fully unless they were willing to spend more
money for the media. No matter what way Pay-Per-View Podcasting
goes it will produce a considerable drop in the number and
types of Podcasts available to the public. The importance of
SEO in marketing is known and the large search engines make
money off these marketers. As for the rest of the people who
pay to have Internet service they would not want to have to
pay more to browse the Internet. The Search Engine companies
already make enough money and do not need to attack viewer
and Podcast producers with spending more money or not being
able to utilize a feature component of their iPods. # # # # #
SolveYourProblem.com : 2007
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