SolveYourProblem
Article Series: Podcasting
Podcasting FAQ and Tutorials
Integrate
a Podcast with Television
The television and movie industries are no
strangers to the Podcasting trends hitting the Internet. Most
of the major networks are now using audio and video Podcasting
to promote their network. They give snippets of what will be
on and when that are hits. Many will give small newscasts and
entertainment listing for what is coming up on their network
as well. The Podcasting method allows these networks to publish
audio and/or video programs using the Internet. This allows
those who watch that channel to subscribe to a feed with files
to be downloaded, usually mp3s. The networks ABC and CBS both
use Podcasting as a way of promotion. They are pioneering to
integrate online audio distribution of entertainment to have
a personal connection that is automatic with their viewers
and listeners. This will allow them to promote all their new
shows in every conceivable media possible.
In fact, CBS is the first major network to truly enter the
Podcasting domain. It uses Netcasting as its way to promote
and generate business around its television shows. Using Netcasting
instead of simply Podcasting lets viewers know that this is
a television network and the Podcast is about what they have
to offer. They publicly announced that they were looking for
a Podcaster to help with their fall line up of new shows. As
you can well imagine the responses were overwhelming. Dana
Greenlee from Web Talk Radio got the job. He was flown to Los
Angeles in early September to take part in CBS’s fall premier
event in their studios. There were numerous interviews to many
of the television shows cast everyday. The interviews were
absolutely perfect for 5-10 minute Podcasts. These Podcasts
were also aired by the state’s radio affiliates as well. Podcasting
allowed many of the interviews to be heard by those who never
would have had the chance. This kept more viewers of CBS interested
in what was coming for the fall line up.
The President of CBS’s digital media department, Larry Kramer,
is the one who has gotten the ball rolling on the entertainment
promoting that networks can do through Podcasting. This is
the man who truly knows how to utilize the Internet successfully.
He was also the founder of MarketWatch.com, a financial news
site. CBS liked what he was doing so much that they invested
in him and his company. The site is now called CBSMarketWatch.com
now. There is no doubt that Podcasting is the hottest programming
and promotional tool available today. For mass media this is
a fabulous way to get into the niche market of promotion. For
CBS this is a great way to keep their viewers informed and
updated regularly using the Internet and iPod capabilities
that are available. CBS has realized that Podcasting is a great
way to allow their viewers to be able to see shows when they
want and at their convenience. Podcasts once downloaded can
be watched over and over again whenever the heart desires.
CBS launched their first Podcast with one of their longest
running shows they have ever had, Guiding Light. This show
was in its 70th broadcast years. In fact, Guiding Light was
first aired on radio until it went to television in 1952. With
the wonders of Podcasting it is now back to its original audio
availability and come full circle. This allows fans to listen
to their favorite characters and follow the stories like those
in the past did. This allows the Guiding Light fans to not
have to always rely on their VCRs or TiVo when they have to
miss their soap. They will be able to use their computer or
iPod to get the Podcast of that missed episode and download
it right at work to listen to on the lunch break. Getting a
CBS Podcast is very simple and easy to do. This will allow
you to pick the feed in which you want to subscribe and watch
anything that is on it or gets posted on it in the future.
It is only a matter of time before all television networks
start their own Podcasts for the public to watch and/or listen
to. Podcasting and television are about to become best friends. # # # # #
SolveYourProblem.com : 2007
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