SolveYourProblem
Article Series: Podcasting
Podcasting FAQ and Tutorials
Alternative
Ways To Distribute Your Podcast
People
have different reasons for creating and distributing Podcasts.
It all depends on what your motive is. Some Podcasts are made
to inform others of a specific view, while others are for education
or business. There are several alternative uses for distributing
your Podcast. If you are a small or home business owner and
you want to use Podcasting as a way to get more exposure to
your business, hit of several styles. The best way to get the
exposure you want for your products and services is your distribution
choices with your Podcasts.
Create
Content: You will want to be able to give people great
content that reflects your expertise. People want to know who
you are and what you know before even thinking about buying
something from you. Just like on your web site you want to
keep people interested by giving them highly specific content
that is related to what you are promoting. If you are promoting
hair care products in your business do Podcasts related to
this but with out any selling. Short Podcasts on “How to Keep
Your Hair Soft” or “Five Tips for Fixing Slit-Ends” gives your
viewers something free in their eyes. You are giving them valuable
information that they do not have to pay for and is not pumped
with advertising. The only form of advertisement should be
your Web address. This will allow viewers to also read your
content articles. With this type of communication through Podcasting
you will build up a rapport and trust level with your potential
buyers. They will know who you are, what your look and sound
like, and feel they know you better and be more willing to
invest in what you suggest.
Create
Commercials: Podcasting will also give you the opportunity
to make your own commercials. You will be able to promote your
business’s products and services, and direct people how to
get them. This Podcast would give people your business information.
You will describe what you have and why people will want it
and where they need to go to find it. This is a great way to
promote your web page or give your business number. Because
short is always best these commercials will go a long way for
any small or online business owner. You are bond to get more
customers with as many iPod owners as there are today. Your
commercials can either be audio or video Podcasts. A video
Podcast will be more effective and more personable. The commercial
itself should only be 2-5 minutes maximum. It is just a quick
way to get your name out there and how you can be found.
Create
Infomercials: To distribute your products and services
create many 10-15 minute infomercials. This will help inform
your customers of what your products and services can do for
them. Show then how the product is used and what they will
gain from it. Keep them no longer than 15 minutes and make
several for each benefit. This keeps your customers wanting
know more. For example with a hair care line of products you
might want to show customers the difference between the treated
hair and not treated hair. These shorter but interesting video
Podcasts can make people interested in what you have. The next
Podcast could be how to give you a condition treatment. People
want to see real people trying out your products and what the
outcome is.
Updates: A Podcast is a great way to keep your viewers and
customers informed of new products and services. It is also
a good way to give discounts and other offerings to those who
have bought from you before. A Podcast is a great way to say
thank you for shopping with me. It makes your clients feel
special and appreciated. This type of exposure can buy you
more business. Not just from the customers you already have
but also from word of mouth. You can always use a Podcast to
let your customers know when you are expanding or running clearances
or specials.
Podcasting is a great way to bring more alternatives to your
business beside the standard that everyone else is using. Be
different and serve your customers well. They will serve you
in return.
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