SolveYourProblem Article Series: Podcasting
Podcasting FAQ and Tutorials

Alternative Ways To Distribute Your Podcast

People have different reasons for creating and distributing Podcasts. It all depends on what your motive is. Some Podcasts are made to inform others of a specific view, while others are for education or business. There are several alternative uses for distributing your Podcast. If you are a small or home business owner and you want to use Podcasting as a way to get more exposure to your business, hit of several styles. The best way to get the exposure you want for your products and services is your distribution choices with your Podcasts.

Create Content: You will want to be able to give people great content that reflects your expertise. People want to know who you are and what you know before even thinking about buying something from you. Just like on your web site you want to keep people interested by giving them highly specific content that is related to what you are promoting. If you are promoting hair care products in your business do Podcasts related to this but with out any selling. Short Podcasts on “How to Keep Your Hair Soft” or “Five Tips for Fixing Slit-Ends” gives your viewers something free in their eyes. You are giving them valuable information that they do not have to pay for and is not pumped with advertising. The only form of advertisement should be your Web address. This will allow viewers to also read your content articles. With this type of communication through Podcasting you will build up a rapport and trust level with your potential buyers. They will know who you are, what your look and sound like, and feel they know you better and be more willing to invest in what you suggest.

Create Commercials: Podcasting will also give you the opportunity to make your own commercials. You will be able to promote your business’s products and services, and direct people how to get them. This Podcast would give people your business information. You will describe what you have and why people will want it and where they need to go to find it. This is a great way to promote your web page or give your business number. Because short is always best these commercials will go a long way for any small or online business owner. You are bond to get more customers with as many iPod owners as there are today. Your commercials can either be audio or video Podcasts. A video Podcast will be more effective and more personable. The commercial itself should only be 2-5 minutes maximum. It is just a quick way to get your name out there and how you can be found.

Create Infomercials: To distribute your products and services create many 10-15 minute infomercials. This will help inform your customers of what your products and services can do for them. Show then how the product is used and what they will gain from it. Keep them no longer than 15 minutes and make several for each benefit. This keeps your customers wanting know more. For example with a hair care line of products you might want to show customers the difference between the treated hair and not treated hair. These shorter but interesting video Podcasts can make people interested in what you have. The next Podcast could be how to give you a condition treatment. People want to see real people trying out your products and what the outcome is.

Updates: A Podcast is a great way to keep your viewers and customers informed of new products and services. It is also a good way to give discounts and other offerings to those who have bought from you before. A Podcast is a great way to say thank you for shopping with me. It makes your clients feel special and appreciated. This type of exposure can buy you more business. Not just from the customers you already have but also from word of mouth. You can always use a Podcast to let your customers know when you are expanding or running clearances or specials.

Podcasting is a great way to bring more alternatives to your business beside the standard that everyone else is using. Be different and serve your customers well. They will serve you in return.

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