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iPods & MP3 Players
Apple
vs Sony: Who's Got Momentum?
by my-tech-guide.com
More
and more Chinese resellers are switching from Apple iPod
to Sony-labeled digital music players for iPod
is drug in the market due to its high price.
In contrast to Apple iPod's high price, Sony lately cut down
prices of its MP3 NW-HD5 and flash-memory MP3 NW-E505 for about
CNY 100, after that, the MP3 players were selling like hot
cakes in China. Sony MP3 leaves more profits to resellers and
distributors, so it is more profitable for us to sell it rather
than Apple iPod.
Sony announced on September 8, 2005 in Tokyo six newest digital
music players just few hours after Apple unveiled the iPod
Nano.
The six players included two models of 20G hard disk players,
aiming directly at the mass storage iPod. A1000 is 6G 1-inch
micro-hard disk version, targeting at iPod Mini, and A608,
607, 605 are respectively 2G, 1G, and 512M versions, competing
with iPod Shuffle.
An
executive from Sony discloses that the company hopes the
latest flagship products will have a sale of 4.5 million sets
this year. The number seems to be not worth mention compared
with iPod's year sale of 6 million sets, but it is five times
Sony's MP3 sales last year.
To revitalize its domination in the digital music player market
for China, Sony officially established the Creative Center
in Shanghai on August 8, 2005. The center is specialized in
research and development of personalized products tailored
to the pacific needs of Chinese consumers.
Some industry analysts, however, point out that it is still
so hard for any brands to shake up the solid position of Apple
iPod in China in the short term, even though sales of iPod
are running into a periodical recession.
Last year Sony shifted gears in China by taking the country
as its localized research center and one of its target markets
globally. For a long time, Sony has been regarding China merely
as its manufacturing base, losing sight of the fact that China
has become the biggest and most lucrative electronic and information
product market around the world.
During the past years, Sony has been losing ground in China
while its rivals have been playing catch up by attaching more
attentions to the information technology industry of China.
Even its music, motion picture, television, computer entertainment,
and online businesses make Sony one of the most comprehensive
entertainment companies in the world, Sony has been leaving
China out of consideration with rich resources in its pockets
globally.
Though its music and video entertainment sector is spreading
by leaps and bounds, the consumer electronics segment is holding
a small fracture of the market.
The brand of Sony was very popular in China, but its sales
in this country could not hold a candle to its rivals. When
the chips were down, the company decided to turn over a new
leaf in this country.
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SolveYourProblem.com : 2007
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