SolveYourProblem Article Series: Audio & Video Streaming
Streaming FAQ and Tutorials

Benefits of Streaming Audio and Video

If you spend time any time at all surfing over the Internet, you may have noticed that more and more websites are including streaming audio and video in their presentations. There are several reasons why this is an increasing Internet trend, and here are some of the examples.

For one, streaming audio and video can make a website stand out above others with similar content. Who wants to look at a page that is just line after line of text? Streaming audio and video can add that extra punch that even plain graphics cannot provide.

There are several different ways that streaming audio and video can be applied to your website to enhance the viewing experience.

One way is to use streaming audio to add background music to your website. You can choose a calm, serene sound to help relax the client, or choose something more upbeat to perk the site up. Having audio in the background is kind of like a movie soundtrack – you can use it to convey a variety of emotions to the client or use it to elicit certain responses. It can be tailored to fit your needs – from a simple song or two that get replayed over and over to a live broadcast constantly running in the background.

You can use streaming audio and video to make your site more personal. Create a brief video to introduce yourself or staff members. Having a face to put with the company gives the customer the impression that they know you. Customers feel more comfortable buying from someone they know and feel that they can trust. If you do not have a great on-screen personality, consider hiring an actor to portray a company employee for similar results.

Online streaming audio and video can also be a great way to introduce or demonstrate your product. Have an online tutorial of the proper usage of your product to help with any confusion a client might have. Use a demonstration video to showcase new products, their accessories, and different applicable uses. Show off actual clients using the product to help prove current customer satisfaction.

Online streaming audio and video can also be a way to create interest in otherwise uninteresting topics. Who wants to read a two-page report on the history of your company? However, they might watch a five-minute video that goes over the same information. Videos can also be used to explain difficult technical information that might be hard for the average consumer to glean from a written report.

Streaming audio can be an effective tool to help target clients with limited sight capabilities. If they have a hard time reading the small print, studying a computer screen for long periods of time, or maybe have poor vision, having someone read the information to them can help them stay informed.

Streaming audio can also be helpful to generate a more consumer-friendly atmosphere. One complaint about doing things online is that it is rare to talk to a real person. You can use streaming audio in two different fashions to attend to this problem. One is to have a set of frequently asked questions that clients could ask the computer and get a prerecorded, verbal response. The other is to use live streaming audio and/or video to have live time broadcasts where the clients can call in to speak to an employee directly.

Another reason that streaming audio and video have been increasing popularity is that they are fun. Science fiction has portrayed interactive computer systems for years, from the infamous Hal to the computerized doctor on the starship Enterprise. Having the ability to see and talk to a computerized persona generates a certain entertainment aspect that may make the viewer feel in touch with the future. This fantasy aspect can definitely set your site aside from others.

Whether you decide to use streaming audio and video for business or for pleasure, the applications are certainly growing. As today’s technology continues to improve, more options will be available, and the cost of using streaming audio and video will decrease, making it available for more and more people to use. Get in on the technology today and watch your site popularity soar!

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SolveYourProblem.com : 2008

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